Epidemic Of Dissatisfaction 普遍不满的方面
全球人口大约有10%和老年人中的30%都受到听力问题的困扰。但2004年的一项调查却显示，在这些有听力损失的人当中，拥有助听器的仅占24%。这就意味着，还有76%的人没有自己的助听器。
Roughly ten percent (10%) of the world’s population and thirty percent (30%) of seniors suffer from a hearing loss, but according to MarkeTrack 2004, only twenty four percent (24%) of those with hearing loss actually have hearing aids. That means seventy six percent (76%) of people with a hearing loss do not own a hearing aid.
调查显示这些助听器的用户们的确对他们当前的助听器感到不满意，而且，很多助听器使用者会因为他们用了很多的钱买回来的助听器，并不能达到他们预期的效果，而感到失望。Research indicates that hearing aid users are simply not happy with their current hearing aids. Furthermore, many hearing aid users are downright frustrated that they paid a lot of money for a product that under delivers.
通常来说，电子产品都是原来越便宜，就算同样价格，性能也会越来越多。但是助听器就刚好和这个规律相反。助听器价格的不断上涨，使一些普通的病人无法购买（使用）高端的产品。一些高端产品要5000美元一对，有些甚至要8000美元一对，但是甚至这些还产品还没有包括最先进的革命性的技术。
While consumer electronics, like DVD players or personal computers, typically are introduced with a high price and then gradually become more affordable to the masses as time passes, the hearing aid industry seems to have experienced the opposite effect. Hearing aid prices continually rise, making the typical high-end device out of reach for the average patient. High-end hearing aids can cost over $5,000 per pair. Some hearing aids may cost over $8,000 per pair without even revolutionary technology!
